Crockpot Refresh

This project was a full-scale rebrand of the iconic Crockpot brand, designed to deliver a fresh, cohesive experience across every touchpoint—from packaging and photography to the website, logo, and social media. The goal was to create a unified look that resonated with both shoppers and retailers, making the transition feel effortless and intentional. I played a key role in guiding the creative direction by leading deep dive sessions that pushed the team to explore bold, strategic solutions. The result is a visually compelling brand refresh that honors Crockpot’s legacy while positioning it for a modern market.