Sunbeam Brand Refresh

I was part of a team to create a refreshed look and feel for Sunbeam, focused on modernizing the brand while preserving its familiar warmth. The goal was to clean up visual content, streamline messaging, and bring a more contemporary aesthetic to packaging, digital assets, and marketing materials. Through updated typography, simplified layouts, and a refined color palette, we created a cohesive system that feels fresh, relevant, and aligned with today’s consumer expectations—while staying true to Sunbeam’s legacy of everyday comfort and reliability.